My ideal shopping experience is when I could buy it online and have it delivered. My less ideal shopping experience would be to go to the physical store and buy it there. Nowadays, we can even buy groceries online. Since MCO, many businesses have also included online avenues as a business strategy. Having said that, I have seen a few florists jumping onto the online bandwagon too.
Here in Melaka, there are a few florists that I have made purchases from either online or going to the store. These are my thoughts.
Located at Ayer Keroh. I bought bouquets for a lunch meeting at Putrajaya for my (late)mom and sister. The experience was pleasant. I remembered walking into a very colourful store with the keepers busy at their work area crafting a bouquet. Even then, they still had time to say hello and attended to my enquiries promptly. I saw them making my bouquets before my very eyes quickly.
This store also has an online presence where they display the picture and the price for an easy buying experience.
Located at Pusat Niage Bukit Baru. So far, I’ve only had an online experience. I ordered through their website and have it delivered to my home. I liked that they have loose flowers. However, they don’t have much of it lately. It would be nice to have a variety of loose flowers instead of the usual Kenyan roses. I don’t have any complaints regarding their services so far.
INES FLORAL DESIGN
Located at Kampung Lapan. This is also an equally wonderful experience for me. The bouquet designs were great, to begin with. They really have nice colours. Another plus point is that they have a website like The Fine Flowers where the picture and the price are on display. I like pictures with prices. I like it, I buy it. SIMPLE.
Since I ordered early, I could have the flowers delivered before 11am on the same day which is another bonus. SUPER LOVE this store. We ordered flowers for our boss’s birthday.
While they have an online presence, you need to WhatsApp the business to convey your needs. It is a hassle. I just want to see the catalogue, the pictures, the price and get on with it. So, I decided to just visit the store which was near my residential area. I went to the store an hour after its opening time and was met with an empty front desk. okkkkk…
Gave salam and a young lady came out. I enquired about the bouquet collections that they have and their price range. They brought me a catalogue and left me at the table, ALONE while they go back into their staff area. ermm.. ni ker yang Richwork dream network whatever usahawan ajar. And they have the nerve to offer me a chocolate bouquet? no no no.. if I want a chocolate bouquet, I will make them myself.
The experience became worse when one of the ladies addressed me as adik. You are kidding, right? You don’t greet your customers as adik especially when you don’t know their age. At least, a miss kan? I made my selection and I was told to wait while they prepare my order behind closed doors. The Staff area.
I was waiting ALONE at the table for aeons. No wonderful flower smell or soothing background song to make the wait bearable. No brochure or anything to leaf through so that I can know of their other services too. I honestly do not know what is taking them so long to get my order ready. Cause if Turba Rose can prep my bouquet fast, dah kenapa The Kejutan lambat sangat. But I tried to keep my anger at bay and just waited. My bouquet was finally ready and this time the lady addressed me as puan. I don’t know what changed behind closed doors. She offered to carry my flowers to the car. Nope. Just open the freaking door and let me leave.
Product dah cantik. Market dah ada. You just need to improve the customer experience. All this whatsapp2 thing is not good for your business. Create a website instead. Apa yang susah sangat nak display your product and stick on a price. I tak minatlah nak borak panjang. You need to understand that some customers don’t give a shit about what type of flower, for what occasion and stuff. They just want a bouquet that looks pretty within their budget.
I consider myself a non-fussy customer. Meaning if I like something, and is worth the price it is displayed for – I would pay for it. I don’t haggle. I don’t make weird requests. So yup, I guess I will stick to other florists for now. The Kejutan made the experience too terkejut.